To celebrate its 100th anniversary, Converse recruited N.E.R.D.’s Pharrell Williams, The Strokes’ Julian Casablancas and Santogold. The trendsetting artists are helping the century-old sneaker brand remind youngsters of their pop culture relevance by collaborating on the song, “My Drive Thru.”

The distinctively different vocal styles of the three singers coupled with a video featuring stop-motion cut-outs and dynamic camera tricks help to redeem an otherwise monotonous song of looping guitar riffs.

As for Converse celebrating 100 years: It’s hard to imagine turn-of-the-century Americans wearing Chucks, but the brand began as a rubber shoe factory making weather proof footwear. Converse introduced their first athletic line for tennis in 1915, followed by their famous basketball line in 1921.

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Pharrell Williams has been toting some expensive luxury lately–and it ain’t a car or a piece of jewelry or even a supermodel: it’s a gargantuan purple crocodile Hermès tote.

In the summer issue of Paper Magazine, the trendsetting producer/jewelry designer/skateboarder shows off not just the bag, but the fact that he has six of them in various colors–and another on order!

“Don’t call it a murse,” he tells the magazine. “It’s not a man purse. It’s my travel bag.”

The bag on display–which inspired the smaller style that was named after actress Jane Birkin and has an infamous waiting list–has not only appeared on the cover of Paper, but in Madonna’s latest music video for “Give It 2 Me,” where he drags the bag on the floor, showing it’s girth in weight–and price (although Williams doesn’t reveal how much it cost him, he does admit that it equates to the price tag of a Mercedes).

“Style is about who you are, where you’re going, what’s comfortable,” Williams says of his fashion philosophy. “It’s your attitude that makes it hot.”

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