Percy Miller, aka former rapper Master P, will become the first hip-hop entrepreneur to own a TV network, with the launch of his Better Black Television (BBTV) in 2009.
The black, family-oriented network will offer “positive content for a black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.”
The network’s advisory board reads like a who’s who of black entertainers, athletes and prominent members, like actors Denzel Washington and Will Smith, NAACP Executive Director Vicangelo Bullock, and real estate mogul Curtis Oakers.
Citing Bob Johnson as a mentor and a huge influence, Miller says the network’s mission is “to target the new generation of responsible African-American…and responsible hip-hop consumers who are taking charge of their families and striving for a better tomorrow.”
Miller, who was ranked at No. 10 on Forbes‘ highest-paid entertainers, found success as a rapper in the 1990s, but more importantly as a business man reigning over an empire that included music, sports, and clothing companies.