Savile Row designer Ozwald Boateng is pitching in to help the national campaign, The Reach, to find role models for the U.K.’s black youth, according to the Press Association.

Communities Secretary Hazel Blears said the drive was “crucial.” At least 20 black role models, who will tour schools and delinquent institutions, will be chosen by a panel, which includes Boateng and others.

“It is crucial that we improve the life chances of young black boys,” she said. “Too few black men and boys are achieving their full potential…There needs to be a collective effort to combat underachievement and low aspirations amongst our young black men.

PHOTO: AP

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