A daring ad campaign in Belgium raised over $5 million in just six days, with an innovative idea that found a young, shabbily-dressed “black boy” interrupting live prime time television shows for three days.

Music For Life worked with Studio Brussels and the Red Cross to launch the campaign, which involved the boy running onto a live set, quickly drinking the host’s glass of water, and then running off again to illustrate the fact that a child dies every 15 seconds from the lack of clean water.

The campaign, which rose awareness of the lack of clean drinkable water for approximately 1.1 billion people around the world, was so successful that “Have you seen the thirsty black boy?” became the catchphrase and a commercial of the stunt became a viral hit on the Web.

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We have to interrupt our usual postings on fashion, politics and music with a monumental announcement that affects Blindies everywhere: Starbucks will be closing 600 stores across the U.S. by early next year.

At first the coffee mega-chain had no plans to disclose the locations of the closings, but after receiving complaints from customers and employees a list was made publicly available: New York City is losing 5 stores, while the hardest hit is Las Vegas with 13 and San Diego with 10. Approximately 12,000 workers will be affected.

We advise all Blindies to check the list to see if they will have to find a new place to work while jazz plays over the whir of industrial blenders as the aroma of burnt coffee wafts through the air.

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