Music Santogold

Santogold Doesn’t Mind Being Called A ‘Lesbian Techno Rapper’

Singer, songwriter Santi White, who goes by the moniker Santogold, receives lots of fan support on her MySpace page and doesn’t mind the occassional unsupportive message.

When the innovative artist receives the message “I hate your lesbian techno rap” posted on her page she sees it as a sign that she’s doing a good job.

“It means I am getting people outside of my zone freaked out by the fact that I don’t fit into something they understand. It means I am pushing some boundaries, I guess,” she tells The Independent.

And as for any criticism about her selling out her music for commercial use (Converse anyone?) the outspoken artist says, “It’s a new way in the absence of radio support to get new people to hear your music. MTV doesn’t play videos anymore. So for me it has been the best way to get my music exposed.”

Santogold’s 2008 single “Creator” was most recently used in a Bud Light Lime commercial and an Alberto VO5 haircare commercial.

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Music Santogold

The Converse Connection: Pharrell, Santogold and Julian Casablancas

To celebrate its 100th anniversary, Converse recruited N.E.R.D.’s Pharrell Williams, The Strokes’ Julian Casablancas and Santogold. The trendsetting artists are helping the century-old sneaker brand remind youngsters of their pop culture relevance by collaborating on the song, “My Drive Thru.”

The distinctively different vocal styles of the three singers coupled with a video featuring stop-motion cut-outs and dynamic camera tricks help to redeem an otherwise monotonous song of looping guitar riffs.

As for Converse celebrating 100 years: It’s hard to imagine turn-of-the-century Americans wearing Chucks, but the brand began as a rubber shoe factory making weather proof footwear. Converse introduced their first athletic line for tennis in 1915, followed by their famous basketball line in 1921.

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Ga Ga Music Santogold

Ga Ga: Sipping Papaya-Mango Juice With Santogold

Santi White, better known as Santogold, let the New York Times follow her as she was out for a night on the town.

Decked out in “tight white pants, an oversize yellow shirt and black Reebok high-tops with rainbow stripes and a gold slash,” the 32-year-old poly-genre singer was out at a Mexican restaurant near her home in Fort Greene, Brooklyn with friends (including April Roomet, a stylist for Snoop Dogg).

“I don’t drink, I don’t do drugs, I don’t smoke and I don’t drink after someone drinks my drink,” Santogold, who drank papaya-mango juice, said.

Next up for Santogold: a free concert at the Central Park SummerStage in NYC on July 20 before accompanying Coldplay on tour.

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