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Subway Uses Urban Slang To Sell Sandwiches

As part of their five dollar footlong sandwich promotion, Subway has transformed Abraham Lincoln into a diamond earring-wearing, slang-spewing spokesperson.

The Subway website features the taglines “that’s somethin’ to holla about,” the image of Lincoln saying “five dolla footlong….that’s some serious value son,” and prompts users to “give your friends a customized shoutout” by emailing or texting a holla’.

Jared’s sandwich shop of choice is clearly trying to reach a younger, hipper, and more ethnic demographic with its hip-hop influenced campaign. And while their five dollar revamp is not as offensive as the Obama bucks, it is being criticized by the black community for promoting stereotypes of urban and street culture.

8 thoughts on “Subway Uses Urban Slang To Sell Sandwiches

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  2. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  3. That babe is just amazing, I mean most seems to think she is a fool but that’s just an act, it does take some skills to become one of the most famous people in the world.

  4. If the Black community don’t want to be associated with these negative stereotypes then they should promoting them in their music and daily lives.

    If they are offended, ashamed, or embarrassed by their poor use of grammar then they should address those issues within their own communities, schools, and homes. Of course, not all black people can be identified by these stereotypes, but a vast majority do and unfortunately this is what mainstream America focuses on.

  5. It is not promoting a stereotype if one doesn’t exist. Is this how “urban and street culture” are portrayed? If it is, maybe we need to change that and focus on the bigger problem and leave high-paid marketing executives alone. They are simply using an image and vocabulary that they think appeals to their audience. If it doesn’t appeal to you, don’t eat Subway. There are more intelligent ads for far better sandwich alternatives, such as Jersey Mikes, Quiznos, Blimpies, local delis, etc.

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