The Converse Connection: Pharrell, Santogold and Julian Casablancas

To celebrate its 100th anniversary, Converse recruited N.E.R.D.’s Pharrell Williams, The Strokes’ Julian Casablancas and Santogold. The trendsetting artists are helping the century-old sneaker brand remind youngsters of their pop culture relevance by collaborating on the song, “My Drive Thru.”

The distinctively different vocal styles of the three singers coupled with a video featuring stop-motion cut-outs and dynamic camera tricks help to redeem an otherwise monotonous song of looping guitar riffs.

As for Converse celebrating 100 years: It’s hard to imagine turn-of-the-century Americans wearing Chucks, but the brand began as a rubber shoe factory making weather proof footwear. Converse introduced their first athletic line for tennis in 1915, followed by their famous basketball line in 1921.

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