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Subway Uses Urban Slang To Sell Sandwiches

As part of their five dollar footlong sandwich promotion, Subway has transformed Abraham Lincoln into a diamond earring-wearing, slang-spewing spokesperson. The Subway website features the taglines "that's somethin' to holla about," the image of Lincoln saying "five dolla footlong....that's some serious value son," and prompts users to "give your friends a customized shoutout" by emailing or texting a holla'. Jared's sandwich shop of choice is clearly trying to reach a younger, hipper, and more ethnic demographic with its hip-hop influenced campaign. And while their five dollar revamp is not as offensive as the Obama bucks, it is being criticized by the black community for promoting stereotypes of urban and street culture.
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Archives for Subway

Subway Uses Urban Slang To Sell Sandwiches

As part of their five dollar footlong sandwich promotion, Subway has transformed Abraham Lincoln into a diamond earring-wearing, slang-spewing spokesperson. The Subway website features the taglines "that's somethin' to holla about," the image of Lincoln saying "five dolla footlong....that's some serious value son," and prompts users to "give your friends a customized shoutout" by emailing or texting a holla'. Jared's sandwich shop of choice is clearly trying to reach a younger, hipper, and more ethnic demographic with its hip-hop influenced campaign. And while their five dollar revamp is not as offensive as the Obama bucks, it is being criticized by the black community for promoting stereotypes of urban and street culture.
Read More