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Derek Jeter Said What About 50 Cent?

Rumors are swirling that Former Yankees player Derek Jeter pulled out of an underwear deal when he learned that 50 Cent was going to be part of the deal also, citing 50 as being too “urban,” which is code for BLACK. But isn’t Derek Jeter half black, you ask? That he is, and of course there is more to the story. Mathias Ingvarsson, a majority owner of Frigo, a men’s underwear company claims in a lawsuit that Jeter signed a 3-year publicity contract with the brand, but in 2013 when the underwear line approached rapper 50 Cent to come aboard,
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Archives for Excel Sports Management

Derek Jeter Said What About 50 Cent?

Rumors are swirling that Former Yankees player Derek Jeter pulled out of an underwear deal when he learned that 50 Cent was going to be part of the deal also, citing 50 as being too “urban,” which is code for BLACK. But isn’t Derek Jeter half black, you ask? That he is, and of course there is more to the story. Mathias Ingvarsson, a majority owner of Frigo, a men’s underwear company claims in a lawsuit that Jeter signed a 3-year publicity contract with the brand, but in 2013 when the underwear line approached rapper 50 Cent to come aboard,
Read More