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Archives for advertising

Vanilla Label Banana Republic Debuts Interracial Couple in New Ad Campaign

Not many mainstream companies feature interracial couples, specifically those involving black women and white men. In its latest ad campaign, Banana Republic, best known for promoting a WASPy image, features Somalian beauty Yasmin Warsame and a white male model canoodling in a snowy Central Park. Blindie's all about promoting love and we're going ga ga over these stylistic winter wonderland ads.
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With Fro in Tow, Erykah Badu Debuts Tom Ford’s New Fragrance

Multiplatinum R&B singer Erykah Badu was handpicked by designer Tom Ford to be the face of his new fragrance, White Patchouli. Her ads have debuted in the September fall fashion magazines. "For this project, I wanted to reinvent patchouli," Ford recently said. "I loved the idea of mixing patchouli with white florals." The New York Times recently said of Badu: "Thanks to Ms. Badu's appealingly eccentric neo-soul sex goddess/funky earth mama/black power revolutionary persona, her pipe cleaner of a voice, thin and bendy, her sultry delivery and beauty, she's still a potentially bankable star."
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BeKANYE Ads On Subway Are Actually Absolut Endorsements

While getting to work this morning, Blindie was bombarded by an ad on the subway. It was a hair-club-for-men type poster that featured a BEFORE shot of a balding, white middle-age man and an AFTER shot of Kanye West proclaiming: "Be someone else! Be KANYE!" The cheestatic ads also featured a woman with a fizzy drink proclaiming, "Show me your Kanye!" According to the ad, two "fast-acting tablets" (with the initials "KW" etched on the surface) "can transform anyone into Kanye West." After jottiing down the website, Blindie rushed to see what this was actually promoting. We had the suspicion that the slogan, "Now any time can be Kanye time in an ABSOLUT world," would direct us to alcohol. And it did. Dubbed Campaign BeKanye, the ads are a viral sensation for Absolut vodka. "We offer our artists a lot of creative leeway," Ian Crystal, brand director at Absolut, New York, said of the campaign which launch in mid-July. "Kanye's a natural actor. He's really fun. He's got a good sense of humor."
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Archives for advertising

Vanilla Label Banana Republic Debuts Interracial Couple in New Ad Campaign

Not many mainstream companies feature interracial couples, specifically those involving black women and white men. In its latest ad campaign, Banana Republic, best known for promoting a WASPy image, features Somalian beauty Yasmin Warsame and a white male model canoodling in a snowy Central Park. Blindie's all about promoting love and we're going ga ga over these stylistic winter wonderland ads.
Read More

With Fro in Tow, Erykah Badu Debuts Tom Ford’s New Fragrance

Multiplatinum R&B singer Erykah Badu was handpicked by designer Tom Ford to be the face of his new fragrance, White Patchouli. Her ads have debuted in the September fall fashion magazines. "For this project, I wanted to reinvent patchouli," Ford recently said. "I loved the idea of mixing patchouli with white florals." The New York Times recently said of Badu: "Thanks to Ms. Badu's appealingly eccentric neo-soul sex goddess/funky earth mama/black power revolutionary persona, her pipe cleaner of a voice, thin and bendy, her sultry delivery and beauty, she's still a potentially bankable star."
Read More

BeKANYE Ads On Subway Are Actually Absolut Endorsements

While getting to work this morning, Blindie was bombarded by an ad on the subway. It was a hair-club-for-men type poster that featured a BEFORE shot of a balding, white middle-age man and an AFTER shot of Kanye West proclaiming: "Be someone else! Be KANYE!" The cheestatic ads also featured a woman with a fizzy drink proclaiming, "Show me your Kanye!" According to the ad, two "fast-acting tablets" (with the initials "KW" etched on the surface) "can transform anyone into Kanye West." After jottiing down the website, Blindie rushed to see what this was actually promoting. We had the suspicion that the slogan, "Now any time can be Kanye time in an ABSOLUT world," would direct us to alcohol. And it did. Dubbed Campaign BeKanye, the ads are a viral sensation for Absolut vodka. "We offer our artists a lot of creative leeway," Ian Crystal, brand director at Absolut, New York, said of the campaign which launch in mid-July. "Kanye's a natural actor. He's really fun. He's got a good sense of humor."
Read More