Patti LaBelle has a brand of sweet potato pies that sell at Wal-Mart – who knew? Apparently this guy did, James Wright, a singer and pie enthusiast. He tasted her pies in a YouTube video and well, it must’ve been good because he’s racked up over a million views and the pies are flying off Wal-Mart’s shelves at a rate of one per second last week, according to Kerry Robinson, vice president for bakery and deli at Wal-Mart.

Oh and did we mention Mr. James is a singer? Take a look and a listen to the reaction that eating a Patti LaBelle pie can elicit from him.

The pies retail for about $3.48 a box but since they are sold out and now a hot item, they are going for up to $40 on eBay and $10 a slice on Craigslist.