Black Entertainment Television (BET) founder Bob Johnson plans to reinvent the traditional broadcast model as he launches a new television network, according to The Hollywood Reporter.
Johnson is teaming up with ION Media Networks to launch Urban Television, a network that will allow producers to buy blocks of airtime and sell their own advertising for a revenue split. The new network will serve the black, hispanic, gay and other minority communities.
“The intent is to do something really innovative and not duplicate what I did at BET or even the traditional broadcast model. I like the idea of companioning a broadcast concept with an interactive platform.” Johnson said.
Johnson is also developing the website Point of U, through his firm RLJ Companies, using a similar programming model.