Breathing new life into their brand, Gap has released its fall marketing campaign under the helm of designer Patrick Robinson, the company’s executive vice president of design.
The ads, which promote Robinson’s first full collection, feature Liv Tyler, Ginnifer Goodwin, Hugh Dancy, and Sean Avery. With Robinson’s talent and this new campaign, Gap is hoping to get out of its recent sales slump.
“If you look at his work,” Gary Muto, who oversees adult apparel for Gap, told Business Week, “there is a consistent handwriting and point of view.”
Of the company’s decline in sales, Robinson adds, “It wasn’t being Gap.”
Blindie has been ga ga over Robinson for years, following his design career through stints with Anne Klein, Giorgio Armani, Perry Ellis and Paco Rabanne.