Actress Rosario Dawson is tapping into the Hispanic vote via Voto Latino, a site that is reaching out to Latino voters on the web using multi-platform technology.
“For me, as a second-generation American, Voto Latino is personal,” Dawson, who starred in a PSA for the site with Wilmer Valderrama, told Variety. “I’m proud to say that a lot of my work has helped shed light on this often misunderstood electorate.”
The site, which has been in development since 2004, was started by Dawson and political consultant Maria Teresa Petersen.
“We created the first voter registration engagement programs that involved iTunes, MySpace, YouTube, radio stations and youth-space networks,” Peterson said. “And we were the first organization on a national level to use kids text messaging and the first to use viral videos like telenovelas.”
Since the beginning of the year, Voto Latino has registered more than 22,000 people in the U.S. on their website.