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The Converse Connection: Pharrell, Santogold and Julian Casablancas
Posted on July 25, 2008 with No Comments
To celebrate its 100th anniversary, Converse recruited N.E.R.D.’s Pharrell Williams, The Strokes’ Julian Casablancas and Santogold. The trendsetting artists are helping the century-old sneaker brand remind youngsters of their pop culture relevance by collaborating on the song, “My Drive Thru.”
The distinctively different vocal styles of the three singers coupled with a video featuring stop-motion cut-outs and dynamic camera tricks help to redeem an otherwise monotonous song of looping guitar riffs.
As for Converse celebrating 100 years: It’s hard to imagine turn-of-the-century Americans wearing Chucks, but the brand began as a rubber shoe factory making weather proof footwear. Converse introduced their first athletic line for tennis in 1915, followed by their famous basketball line in 1921.
