Because we love The Breakfast Club and we love Simple Minds’ “Don’t You (Forget About Me),” we are just ga ga for JCPenney’s new back-to-school commercial–we know it’s low-rent, but hey, we can’t help that a department store’s commercial puts a smile on our face!
Saatchi & Saatchi recreated all of the best scenes from John Hughes classic ’80s film: Emilio Estevez’ sweatshirt tug; Ally Sheedy pouring a sugar straw on a sandwich; the post smoke-up dance-a-thon, including Molly Ringwald’s Carltonesque dance on the library landing; everyone running and sliding down the halls. Totally awesome!
And the best part–it’s diverse! There were actual real live black people recreating The Breakfast Club–a black girl even takes over Ringwald’s popular girl role.
Granted, it’s a rip-off of one of the all-time greatest teen angst films ever, and yeah, they could’ve at least sprung for the original recording of the song, but we’re willing to overlook all that.
Someone finally loaded the commercial on YouTube so we can watch it over and over again!